“I have worked with a number of market research firms and the best all seem to give me very similar results. What I didn’t know until recently, was that in many cases the actual research and work was subcontracted to MarketLab. In the end I just bypass the middleman and work directly with the best data research firm I’ve ever worked with: MarketLab.”
Study Designs
At MarketLab we focus on quantitative market research methods for brand valuation, consumer insights, consumer segmentation, product development, and more.
Advertising Awareness & Tracking
Brand Equity & Brand Awareness
Positioning
Usage & Attitudes (U&As)
Path to Purchase Research
Consumer Segmentation
Concept Testing
Customer Satisfaction
Features Testing
Flavor Testing
Line Optimization
Message Testing
Package Development & Testing
Pricing
Product Messaging & Claims Testing
Product Testing & Taste Testing
Website Usability
Discrete Choice Models
Maximum Differential
TURF
Van Westendorp Pricing Elasticity
Online Surveys
Telephone Surveys
In-Home Usage Test (iHUT)
Mall/Store Intercept
Focus Groups
Central Location Testing
Omnibus Surveys
Coding
Study Designs
Advertising Awareness & Tracking
Brand Equity & Brand Awareness
Positioning
Usage & Attitudes (U&As)
Path to Purchase Research
Consumer Segmentation
Concept Testing
Customer Satisfaction
Features Testing
Flavor Testing
Line Optimization
Message Testing
Package Development & Testing
Pricing
Product Messaging & Claims Testing
Product Testing & Taste Testing
Website Usability
Discrete Choice Models
Maximum Differential
TURF
Van Westendorp Pricing Elasticity
Online Surveys
Telephone Surveys
In-Home Usage Test (iHUT)
Mall/Store Intercept
Focus Groups
Central Location Testing
Omnibus Surveys
Coding